- Mark/Space, Inc.
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We're at Macworld Expo 2009 in San Francisco with the latest news about the show. Check back often this week for updates!
- Jobs Clears the Air on Health Issue
- Welcome to Macintosh Movie to Screen at Macworld Expo
- MacHEADS Movie to Premiere at Macworld Expo
- No Jobs Keynote at Apple's Last Macworld Expo
- TidBITS Events at Macworld SF 2009
- A Mother's Letter to Apple about Macworld Expo
Opening a Folder from the Dock
Sick of the dock on Mac OS X Leopard not being able to open folders with a simple click, like sanity demands and like it used to be in Tiger? You can, of course click it, and then click again on Open in Finder, but that's twice as many clicks as it used to be. (And while you're at it, Control-click the folder, and choose both Display as Folder and View Content as List from the contextual menu. Once you have the content displaying as a list, there's an Open command right there, but that requires Control-clicking and choosing a menu item.) The closest you can get to opening a docked folder with a single click is Command-click, which opens its enclosing folder. However, if you instead put a file from the docked folder in the Dock, and Command-click that file, you'll see the folder you want. Of course, if you forget to press Command when clicking, you'll open the file, which may be even more annoying.
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Published in TidBITS 317. Subscribe today to receive TidBITS in email every Monday.
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| Help Apple's Internet Story
In TidBITS-311 I wrote about a dinner Apple gave at Macworld Expo to solicit feedback from various Internet folks. In that article I said Apple planned to set up a way for you to provide your opinion on how Apple should market the Mac as an Internet machine. Needless to say, with rumors of acquisition and a change in CEO, things have taken longer than the marketing people at Apple would have liked, but the project's in place now.
We all know the Mac is a killer Internet machine, but for the most part Apple's marketing message hasn't done a great job of expressing that fact, especially in market segments where the Mac isn't already strong. So, you can help Apple by sending in suggestions for ways Apple can improve its Internet marketing message.
Hang on a second before you start writing. Apple doesn't want feel-good notes saying "my Mac was super easy to set up on the Internet and DOS sux." (The place to send those stories - especially amusing ones - is Guy Kawasaki's EvangeList - to subscribe, send email to <listproc@solutions.apple.com> with "subscribe macway your name" in the body of the message.) Instead, Apple's looking for serious messages that point out a specific advantage the Mac has over other systems in quantitative terms. Something such as the following hypothetical example would be helpful:
"Apple should tell IS managers Mac Web servers are easier to set up and more reliable than Windows NT Web servers. I'm a system administrator in charge of 300 Macs and PCs at Widgets International. We recently set up a Power Mac 6100 running WebSTAR and a Pentium running Microsoft's Windows NT Web serve. The Mac server took approximately 15 minutes to set up, as compared to five hours for the NT server, and in the four weeks we've been using them, the Mac server has crashed twice, whereas the NT server dies about once per day."
In other words, think numbers. Point out features that make an appreciable difference. Quantify your experiences. Apple wants marketing suggestions about the advantages the Mac currently has as an Internet client, an Internet server, or as a tool for creating Internet content. They're not looking for suggestions for ways to improve the Mac or Mac software, though. Send your ideas to <macweb@apple.com>.
I've made some suggestions as to how Apple can run this project, and as a result, I'll be writing a follow-up in TidBITS, focusing on some of the best ideas and reporting on how useful the information has been to Apple. In addition, although the email address is an auto-reply (and Apple won't respond to each suggestion), they will read each one. On a periodic basis, they'll select some of the best suggestions and award those people an Apple t-shirt wardrobe, including classics like Windows 95 = Macintosh 89; Been There, Done That; MacAttack; and 21 million Macs say thanks. (If you're especially lucky, they may have a few extra Apple Internet Server Solution shirts, which read "Get your AISS online.")
Apple has promised to avoid the "black hole syndrome," in which they ask for feedback and never provide any of their own. If you go to the effort of making a suggestion, they'll return the favor and let you know every few months how the project is going.
Here's your chance to tell Apple how they can do a better job of communicating the Mac's current Internet advantages. Some advantages may be obvious - such as ease of use - but others may be less clear. For instance, the vast majority of Web servers on the Internet reportedly take less than 5,000 hits per month. Why then, do so many people setting up Web servers think they need a high-end Unix or NT machine, when a PowerBook 100 could handle that many hits if it didn't get bored and go to sleep?
Again, send suggestions to <macweb@apple.com>. There could be a t-shirt wardrobe with your name on it if you do.
Microsoft's MacBU: Supporting Mac users with Office 2008.Straighten up your Office with the latest updates to Word,
Excel, PowerPoint, and Entourage. Update today at Mactopia!
<http://www.microsoft.com/mac/downloads.mspx>