28 Apr 2003 | Print  |

Former Macworld Expo NY Renamed Again

by Adam C. Engst

Former Macworld Expo NY Renamed Again -- The Conference Formerly Known as Macworld Expo, which IDG World Expo announced would be called "Create," has endured another name change and now wishes to be known as "Macworld CreativePro Conference & Expo," although its friends will continue to call it "Nancy" (apologies to the Beatles). IDG World Expo says the name change "further defines the event's focus on the needs of creative professionals, as well as consumers who want to develop more advanced skills in the creative arts." We think the name change is a thinly veiled attempt to encourage vendors and users who aren't interested in the creative arts to attend the show anyway. That's fine, and we hope the show does well, but the more waffling that happens, the lower the interest and the attendance. We'll simply have to wait until July 14th to see if it quacks like a Mac conference or is just being flighty. [ACE]

<http://db.tidbits.com/article/07127>
<http://www.macworldexpo.com/macworld2003/V33/ press.cvn?id=11&p_id=14>

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