Your source for indispensable Apple and Macintosh news, reviews, tips, and commentary since 1990.

 

Is it a Unicode Font?

To determine if your font is Unicode-compliant, with all its characters coded and mapped correctly, choose the Font in any program (or in Font Book, set the preview area to Custom (Preview > Custom), and type Option-Shift-2.

If you get a euro character (a sort of uppercase C with two horizontal lines through its midsection), it's 99.9 percent certain the font is Unicode-compliant. If you get a graphic character that's gray rounded-rectangle frame with a euro character inside it, the font is definitely not Unicode-compliant. (The fact that the image has a euro sign in it is only coincidental: it's the image used for any missing currency sign.)

This assumes that you're using U.S. input keyboard, which is a little ironic when the euro symbol is the test. With the British keyboard, for instance, Option-2 produces the euro symbol if it's part of the font.

Visit Take Control of Fonts in Leopard

Submitted by Sharon Zardetto

 

 

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Apple Begins New Ad Campaign, Posts QuickTime Movie

A recent letter from interim CEO Steve Jobs to all Apple employees expressed his delight that TBWA Chiat/Day, the advertising agency responsible for the CLIO-winning "1984" ad that launched the Macintosh, is developing Apple's new brand marketing push. The Think Different campaign kicked off on 28-Sep-97 with two appearances of a new 60-second commercial, now available online as a 3.3 MB QuickTime movie. The commercial, a simple, clean video montage, shows people who have made a difference this century, from Albert Einstein to Amelia Earhart. We're intrigued that Apple has returned to image advertising and impressed by the breadth of the campaign, which also includes bus shelter ads, billboards, and print ads. A single ad campaign can't reverse Apple's fortunes any more than a token cash infusion from Microsoft could, but if Apple is to return to its glory days, a strong image campaign must be part of the puzzle.

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