05 Jan 1998 | Print  |

Apple Store Provides Feedback

by Adam C. Engst

Apple Store Provides Feedback -- In response to "Apple Store Reality Check" in TidBITS-410, Sean Carte <seanc@global.co.za> writes, "In your article regarding the Apple Store, you don't mention its value as a source of information. By encouraging customers to configure their own Macs on the site, Apple receives direct feedback regarding which features customers really want and which they consider superfluous. According to Apple representatives at the recent Masters of Media road show, BMW has found this sort of feedback from its Web site invaluable; I'm sure Apple will as well." [ACE]

<http://www.apple.com/store/>
<http://db.tidbits.com/article/04585>

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