18 May 1998 | Print  |

Apple Logo Losing Its Colors

by Jeff Carlson

Apple Logo Losing Its Colors -- Apple loyalists will no longer be able to claim they "bleed in six colors." According to Time, Apple is peeling away the six rainbow-colored bands from the Apple logo and replacing them with "white or another solid," such as blue for the iMac. Steve Jobs allegedly made the decision about seven months ago with his design, advertising, and marketing executives, saying that the colors echoed color schemes of the 1970s and early 1980s. Likening the Apple logo to Nike's logo, Jobs said, "The shape is our swoosh." [JLC]

<http://www.pathfinder.com/time/magazine/1998/ dom/980518/notebook.the_ scoop.showd34.html>

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