24 May 2004 | Print  |

Apple Creates New iPod Division

by Jeff Carlson

Apple Creates New iPod Division -- Highlighting the importance of its digital music player to Apple's bottom line, the company has formed a separate iPod division headed up by Vice President Jon Rubinstein, who previously ran Apple's hardware engineering. A separate Macintosh division has also been created, with Tim Cook, head of worldwide sales and operations, at its helm. Some pundits have tried to make much of this move, but to us, it sounds like standard corporate restructuring to reflect the reality of Apple's markets. [JLC]

<http://www.reuters.com/newsArticle.jhtml? type=topNews&storyID=5198496>

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