24 Jan 2005 | Print  |

Pepsi Tries Again with the iTunes Music Store

by Adam C. Engst

Pepsi Tries Again with the iTunes Music Store -- After last year's botched promotion in which Pepsi put codes for free songs from the iTunes Music Store under the caps of 100 million bottles of soda, only 5 million of which were redeemed by consumers, Apple and Pepsi are trying again. From 31-Jan-05 through 23-May-05, Pepsi will attempt to put 200 million codes for free songs in specially marked bottles of colored sugar water; the odds of winning are estimated to be 1 in 3, though Pepsi carefully notes that the actual odds are based on how many game pieces are actually produced. Interestingly, the official rules state that Apple is not a sponsor of the promotion.

<http://db.tidbits.com/article/07398>
<http://news.com.com/2100-1025-5201676.html>
<http://www.apple.com/itunes/pepsi/>

In related iTunes Music Store trivia, Apple just announced that the iTunes Music Store has now sold over 250 million songs, and is selling a million tracks per day. [ACE]

<http://www.apple.com/pr/library/2005/jan/ 24itms.html>

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