16 May 2005 | Print  |

Apple Spreads Some Green for Eminem

by Geoff Duncan

Apple Spreads Some Green for Eminem -- Last week, the Detroit Free Press reported that Apple Computer and superstar Eminem have reached an undisclosed settlement in the rapper's year-old lawsuit against the computer company. The suit centered on a 2003 Apple iPod/iTunes Music Store advertisement which featured a 10-year-old boy singing Eminem's Oscar-winning song "Lose Yourself" from the film 8 Mile. The ad ran on MTV for three months during the summer of 2003 and appeared on Apple's Web site, despite the fact that neither Apple nor ad agency TBWA/Chiat/Day successfully obtained Eminem's permission to use the song in the campaign. Eminem's label claimed the use of the song would amount to an endorsement - for which the rapper would expect fees "possibly in excess of $10 million" - and that Apple's misuse of the material would entitle him to "exemplary damages." The lawsuit also named MTV parent company Viacom as a defendant. [GD]

<http://www.freep.com/news/statewire/sw115563_ 20050510.htm>
<http://db.tidbits.com/article/07559>

-

Related Articles

• Eminem Rips, Mixes, and Burns Apple (01 Mar 04)

Top Articles in this Section

• Apple Reveals New iPod nano and Updated iPod touch (09 Sep 08)
• iTunes 8 Adds Genius; iTunes Store Adds HD TV and NBC (09 Sep 08)
• Amazon Launches Mac-Compatible Video on Demand (08 Sep 08)

Bare Bones Software's BBEdit 9.0 -- A burly upgrade introducing new
capabilities like Projects, non-modal Find and Multi-File Search,
editing in browsers, text completion, Scratchpad, new Ruby module,
better JavaScript, ObjC, Obj-C++, YAML <http://www.barebones.com/>